The Tipping Point: How Little Things Can Make a Big Difference
Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis
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Read this while I was aboard the USS America. Very interesting look at habits and what can take us to the next level.
What a disappointment... I had so much difficulty going through this book. Interesting ideas but their presentation is boring and very repetitive. It is also lacking in depth.
The novel explores the science behind viral trends in business marketing and humid behavior. It provides scientific explanations for things that we normally think as random occurrences within our environment.
An interesting and enlightening read.
I picked up The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell after reading an argument in Book Club between Mel and Colleen about Freakonomics and The Tipping Point (can i be any more self-referential?) since i had really liked Freakonomics i decided to read The Tipping Point.
I didn't find Gladwell's ideas to be quite as new and thought-provoking as Levitt's nor did i find them to be quite as opposed to Levitt's as the Unshelved strip would have you believe. I did find The Tipping Point to be very interesting however and would highly recommend it along with Freakonomics as they both provide their own food for thought and make nice counter-points for one another.
http://talesofarampaginglibrarian.blogspot.com/2006/09/think-economics-is-boring-think-again.html
I didn't find Gladwell's ideas to be quite as new and thought-provoking as Levitt's nor did i find them to be quite as opposed to Levitt's as the Unshelved strip would have you believe. I did find The Tipping Point to be very interesting however and would highly recommend it along with Freakonomics as they both provide their own food for thought and make nice counter-points for one another.
http://talesofarampaginglibrarian.blogspot.com/2006/09/think-economics-is-boring-think-again.html
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