Blink: The Power of Thinking Without Thinking

Discover the landmark book about the power of first impressions that has revolutionized the way we understand intuition and decision making, from #1 bestselling author Malcolm Gladwell.


In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he transforms the way we understand the world within.

Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink" the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.

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Published Apr 3, 2007

296 pages

Average rating: 7.39

168 RATINGS

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Community Reviews

StephGold
Jan 06, 2026
10/10 stars
Brilliant and well-written.
miguel
Oct 15, 2024
8/10 stars
I’ve loved every Malcolm Gladwell book I have read and this one is no different. He blends phycology with story telling like no one else. Very enjoyable book!
thekoyakoyakoya
Apr 30, 2024
6/10 stars
This is a light, easy-to-read book that delivers on an interesting premise, which is exploring how we use our minds to make split-second decisions that can be surprisingly accurate. Though there are times when the terminology can be a bit cumbersome, the general ideas presented are useful and digestible. Gladwell covers many different scenarios and applications with his research — ranging from testing the strength of marriages via facial expressions to the thought processes of cops who fire their weapons at innocent civilians — and brings in the expertise of many scientists to back up his claims. I appreciated how the book covered some sticky subjects like racism and autism, the intricacies of which immediately came to my mind when I read some of the author’s earlier arguments. I was pleased to find that there wasn’t a defeatist attitude about confronting our prejudices in daily life (though I must say that claiming people without autism experience “momentary autism” during stressful situations is an interesting choice of words…), and there is some hope in working toward making smarter decisions based on facts, not stereotypes. Regardless, this is a simple and enjoyable read, ideal for when you have downtime or are even about to board a plane. The main ideas of the book could have perhaps been neatly summarized into an article, but Blink provides an in-depth look at the powers of perception that most of us take for granted and acts as a great stepping stone for those interested in discovering more about the world of the unconscious.
nickmeyer19
Mar 23, 2024
8/10 stars
Better version of thinking fast and slow basically
christopherB
Feb 01, 2024
7/10 stars
Blink was a little hard to read at first. After a few chapters it seemed to pick up and was a good read. The section on police officers was riveting

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