Iconoclast: A Neuroscientist Reveals How to Think Differently

By Gregory Berns

Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.

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Published Sep 2, 2008

250 pages

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