AUTHOR
Donald A. Norman
Donald Arthur Norman, a founder of The Cognitive Science Society, is an expert of cognitive science and is widely considered to be the first to apply advanced human factors to design via cognitive design. - [*Wikipedia*][1]
[1]: http://en.wikipedia.org/wiki/Donald_Norman
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Books by Donald A. Norman
The Design of Everyday Things
Average rating: 7.14
7 ratings
Emotional Design: Why We Love (or Hate) Everyday Things
Average rating: 7
2 ratings
Design for a Better World: Meaningful, Sustainable, Humanity Centered
Average rating: 7
1 rating