The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.
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Community Reviews
I really enjoyed the new sections on adaption, "assortative mating" which is economist talk for hot people pairing up together, dating inefficiencies and how to potentially make them more efficient, and the joys of consumer revenge (though I'm certain that's not how Ariely would describe that section). There was also an interesting section on how we tend to follow our own example. Once we have behaved a particular way, we view our choices so positively that we continue to behave in that way. Mind-bending.
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