The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
BUY THE BOOK
Community Reviews
i can't believe that a book about storytelling can be so boring. oh maybe it's my expectations that were wrong? basically, i wanted a kind of tutorial. like, here's how you build a story - 1, 2, 3. those are the types, those are the points, those are the tools. instead a got a whole book of water
well, they mentioned the story types in the very beginning, but that was it. the rest of the book was about "stories are so powerful, it's so awesome, omg, stories are cool". i was like - seriously, 200 pages?? i mean, i'd be happy to read more about psychological and biological basics of story perception but not the phrase "stories are so convincing" over and over again
i wonder, whether i'll read at least one decent business book this year...
See why thousands of readers are using Bookclubs to stay connected.