The Power of Habit: Why We Do What We Do in Life and Business

I loved the style of this book. Charles Duhigg is a NY Times investigative reporter so his storytelling reflects that while also being entertaining. The science of habit formation and change is fascinating to begin with but the way that Charles embeds this information into stories of people, companies and advertising makes it even more compelling. This felt like a nice overview of habits and a great introduction for those less familiar with the science. His appendix is really nice at the end as it gives a guide, in more detail, for effective habit change and how to implement the ideas talked about in his book.

Learned about Febreeze and how to make lasting changes reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Between the case studies and psychology lab studies, this book offers a look into why we form habits and the success of form the pattern. It's a good book to help develop a change.

An exceptional book indicating how habits are developed. Both good and bad, and methods of changing the habit loop. Enjoyed reading :)

a book that finally breaks down why and how habits are formed and how to change them. truly enlightening and a perfect start if you are looking to create new habits!