Raving Fans: A Revolutionary Approach To Customer Service
Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."
This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.
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Community Reviews
What strikes me most is how the authors frame customer service as a systematic approach rather than just good intentions. In today's competitive landscape, businesses that master this art of turning customers into genuine fans have such a massive advantage. I've been exploring different ways to elevate our customer experience, and found support as a service to be an interesting approach for implementing these principles at scale.
The parable format sounds perfect for making these concepts stick. Have you implemented any of the specific techniques from the book?
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