TikTok: Creativity and Culture in Short Video (Digital Media and Society)

Viral marketing and leveraging trends play a huge role in attracting likes. Small businesses should focus on creating a unique brand voice while staying consistent with content to foster organic engagement and maintain visibility.

TikTok’s paid promotion system can drive targeted visibility, but organic growth often leads to more sustainable engagement. Viral marketing tactics, such as leveraging trending challenges or relatable humor, significantly impact the number of likes a business video receives. Consistency is key—posting 3–5 times per week helps maintain visibility and maximize engagement. While organic methods are essential, businesses can buy tiktok likes strategically to increase their content’s reach. By integrating paid engagement with high-quality videos and audience-focused strategies, brands can enhance their overall TikTok performance and attract long-term followers.

How does TikTok’s paid promotion system compare to organic growth in terms of generating likes? How do viral marketing tactics influence the number of likes a TikTok business video receives? What’s the ideal posting frequency for businesses aiming to maximize likes on TikTok?