The New Climate War: The Fight to Take Back Our Planet

Shortlisted for the FT/McKinsey Business Book of the Year award

A renowned climate scientist shows how fossil fuel companies have waged a thirty-year campaign to deflect blame and responsibility and delay action on climate change, and offers a battle plan for how we can save the planet.

Recycle. Fly less. Eat less meat. These are some of the ways that we've been told can slow climate change. But the inordinate emphasis on individual behavior is the result of a marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals.

Fossil fuel companies have followed the example of other industries deflecting blame (think "guns don't kill people, people kill people") or greenwashing (think of the beverage industry's "Crying Indian" commercials of the 1970s). Meanwhile, they've blocked efforts to regulate or price carbon emissions, run PR campaigns aimed at discrediting viable alternatives, and have abdicated their responsibility in fixing the problem they've created. The result has been disastrous for our planet.

In The New Climate War, Mann argues that all is not lost. He draws the battle lines between the people and the polluters-fossil fuel companies, right-wing plutocrats, and petrostates. And he outlines a plan for forcing our governments and corporations to wake up and make real change, including:

  • A common-sense, attainable approach to carbon pricing- and a revision of the well-intentioned but flawed currently proposed version of the Green New Deal;
  • Allowing renewable energy to compete fairly against fossil fuels
  • Debunking the false narratives and arguments that have worked their way into the climate debate and driven a wedge between even those who support climate change solutions
  • Combatting climate doomism and despair-mongering
With immensely powerful vested interests aligned in defense of the fossil fuel status quo, the societal tipping point won't happen without the active participation of citizens everywhere aiding in the collective push forward. This book will reach, inform, and enable citizens everywhere to join this battle for our planet.

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Published Jan 12, 2021

400 pages

Average rating: 6

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Community Reviews

Vasanth4111
Dec 19, 2022
his book was written and published just before the last U.S. election, when Donald J Trump was still president. This is a book which is meant for readers who are on the conventional “right” in the political sphere. The “right” I refer to are Neoliberals and the “right” the author is referring to are the people who use deflection and misinformation to push through their agenda. The issue of the carbon tax comes up quite often in the book. The carbon tax is opposed by both “Conservative” Republicans and left leaning Democrats but not by the legacy Republicans and the right leaning Democrats “mainstream” elected to office. The carbon tax in my opinion is a Neoliberal policy. It affects the richest to the poorest in our society, because you are paying a fee to pollute. It may seem fair on paper but in reality lower middle income and low income people in North America tend to live further away from job opportunities due to very rigid zoning policies. On top of that public transportation is not reliable. (There are scheduled bus services but they tend to serve people who work 9-5 downtown). So if you were a Barista at a coffee store downtown or worked as a cashier at a suburban mall you may have no choice but to drive to the closest Park and Ride or to work. You will most likely not be able to afford an electric car and/ or accommodation near your place of employment and therefore be adversely affected. To be clear. I am supportive of the carbon tax. But I am also supportive of structural change which would involve clean electric public transportation, bike lanes and medium density neighbourhoods. All of these should be in tandem in order to solve the impending climate crisis. I agree strongly with the author when it comes to misinformation, disinformation, deflection, denialism and fatalism when it comes to oil and gas friendly publications such as the Daily Caller, Fox news and the Australian. The author has spent a lot of time and energy trying to educate us on how the oil and gas industry is pitting well meaning people against each other, creating a “fragmented” green wall. They do that through institutes like CATO and Heartland, to name a few. I thought that the “Crying Indian” ads (mentioned in the first few chapters in the book) from the 1970’s were interesting. It talked about littering and how we should keep America beautiful. But it did not talk about the companies which created the mess of microwavable dinners, disposable plates cutlery and other disposables. It seemed to squarely blamed the consumer for the problem. A few of the biggest takeaways from the book is to shift the focus from individual action to collective action and identify the deflectors. In Canada for example it would be the CAPP and the Canadian Taxpayers Federation, who would indirectly fund the #freedom movement. The other takeaway is identifying front organisations who have attractive names but are funded by the oil and gas industry.

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