The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
“A quintessential work of technological futurism.” – James Surowiecki, strategy + business, “Best Business Books 2017 – Innovation”
From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.
From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.
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Community Reviews
PFS Book Club --- 5th August, 23
Today we reviewed book called “inevitable” by Kevin Kelly.
Manish started the discussion that being in sales how he felt the need of understanding technical things and he came across this book. He emphasized the fact that artificial intelligence will be vital in technological revolution as it is progressing faster than before. He said that he read book called “ Road ahead” by bill gates in 1998 and used to laugh on things which he predicted that technology will do and today we laugh at our innocence when everything he mentioned is coming true. Things are changing at fast pace and specially technology. Things we thought were fairly tale is reality and have toppled businesses and way of working. Manish mentioned about his meeting with his friend who is based in UK and his friend was advised by somebody to take MS over MD as surgery will be skill in future than medicine. What medicine you need can be predicted by machine with AI scanning your blood and diagnosing disease. Shekhar mentioned that this is called theragnostics. Manish in his own charming way mentioned that Kelly has covered this book using 12 verbs as follows:
• Becoming
• Cognifying
• Flowing
• Screening
• Accessing
• Sharing
• Filtering
• Remixing
• Interacting
• Tracking
• Questioning
• Beginning
He touched some of these verbs as mentioned by Kelly.
He mentioned that things will become personalized like subscriptions and services. He said that earlier there were products and people used to choose them but today or later products will be made as per you. In future AI will rule everything and we have to work with robots and VR will take over everything. Things will not wait and it will flow without boundaries. I think of one example in this is music on how it has broken all boundaries and have asked to demand more and better. Our every moment of life will have screen and it will interact with us. You don’t have to buy anything; you can have subscription. Internet is so vast and after one time you will need filtering and weed out the things which you don’t require. Technology around us will track our every move and how our body operates.
I feel technology is not to be feared and artificial intelligence can be used for good and we can control it so that we are not enslaved by it. Instead, we can have power of technology the way Prateek mentioned so that it doesn’t affect our lives.
Apart from this book Manish also touched Deep thinking by Garry Kasporov, everybody lies by Seth Stepehens-Davidowitz and Big data.
One example of everybody lies was interesting, when couples asked about their proximity than sale of contraceptives and data on pregnancy don’t sum the same proving that people lie. It was interesting topic, even I can relate to the same when we conduct surveys and don’t get definite answers. Would request Manish to take separate session on everybody lies.
Yet another amazing session 😊
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