Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there's a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team--and helps you spend your time on work that really matters.
BUY THE BOOK
Community Reviews
Many of the things described in this book aren't news at all. If you're reading it in most orgs you will not convince anybody to follow the advice well enough to truly unlock the method's potential. Still I dig the book because it promotes Design and Research methods that deserve to be spread much more. It also reads swiftly and the writing is upbeat in a way that makes you want to try it (or think frequently how this isn't possible at your current org).
See why thousands of readers are using Bookclubs to stay connected.