Hooked: How to Build Habit-Forming Products
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more...show more
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Community Reviews
Some good stuff, but the last chapter was not worth reading. That holy bible app example simply didn't do it for me. The rest of the book is definitely a good read if you're working in Product Design.
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