Escaping the Build Trap: How Effective Product Management Creates Real Value

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company's vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs
Show more


200 pages

Average rating: 7.33




Community Reviews

Daniel Slowacek
Mar 02, 2023
10/10 stars
As someone who leads a product design and research department this was a great read. I think some parts were quite shallow but somehow the sum of its parts still worked well. Will definitely recommend and not just to peers in PdM roles... :)
Show more

See why thousands of readers are using Bookclubs to stay connected.