Click Here: The Art and Science of Digital Marketing and Advertising

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.

"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." --Mark Zuckerberg, CEO, Meta

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service?

The answers are right here, thanks to Alex Schultz.

Alex's unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business.

"Few people understand marketing and growth better than Alex." --Daniel Ek, CEO, Spotify

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Published Oct 7, 2025

272 pages

Average rating: 9

1 RATING

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Community Reviews

Ari Ada
Feb 21, 2026
This book is such a great reminder that even with all the high-tech marketing strategies, the human connection still matters most. I actually found myself needing to help a less tech-savvy family member get online after reading the chapter on accessibility, and it was a real challenge. When we ran into a frustrating issue with their device, I remembered the importance of direct support and ended up needing the yahoo mobile customer service phone number to sort it out with a real person, which was a lifesaver. It just goes to show that behind every click, there's often a person looking for a simple, human solution.
Oglaged
Feb 19, 2026
9/10 stars
Their strategy was well thought out and supported by strong creative execution. They developed a brand identity, created engaging content, and launched campaigns that truly connected with my audience. In the middle of our collaboration, I visited https://capsbold.com to learn more about their methodology, and it confirmed that they know exactly what they’re doing.

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