Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Name: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Rating: 6.67 (3 reviews)

By Renée Mauborgne and W. Chan Kim

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Published Jan 20, 2015

320 pages

Average rating: 6.67

3 RATINGS

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CRUDDYC

May 22, 2025

6/10 stars

An interesting read, I enjoyed learning about the Blue Ocean Strategy. However, I feel that it could have been shorter and with fewer examples.

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