Believe IT: How to Go from Underestimated to Unstoppable

#1 WALL STREET JOURNAL BESTSELLER - NEW YORK TIMES BESTSELLER - USA TODAY BESTSELLER

From the New York Times bestselling author of Worthy: How to Believe You Are Enough and Transform Your Life!

"Game-changing. Authentic. A must-read for every woman! Jamie is the real deal--and that's rare." --Glennon Doyle, #1 New York Times bestselling author of Untamed

"Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It's a book every woman needs!" --Sara Blakely, Founder Spanx

ARE YOU READY TO BELIEVE IN YOU?

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE!

In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L'Oréal's 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told "No one is going to buy makeup from someone who has your body," Jamie reveals for the first time what really went down, how she almost didn't make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience--including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry's use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you're enough to knowing you're enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you're not enough and like success is something that happens to other people, but have a hard time believing it's possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe IT you'll discover how to...
-Overcome self-doubt
-Gain the courage to take risks, an empower yourself and others
-Tune into and trust your own intuition
-Let go of your mistakes and insecurities
-Turn down the volume on your inner critic
-Handle the rejection, the haters, and the mean girls
-Boost your confidence
-Start your dream (and keep going!)
-And much more...

?If you've ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

BUY THE BOOK

288 pages

Average rating: 7.58

12 RATINGS

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2 REVIEWS

Community Reviews

Dina G
Jun 11, 2024
10/10 stars
I listened to this book on Audible, read by the author. It is such an inspiring story of a "normal" person just like anyone else who truly believed in her dream and shared with us her road to seeing that dream fulfilled in a BIG way! She is very candid and her writing style is so conversational that you will feel as though you are sitting on her living room floor with her going through it with her. This book has helped me so much to stick to what I believe about my dreams and keep moving forward toward them even when it feels unsurmountable. LOVED it and look forward to reading it again.
Nova Shari
Jun 01, 2024
6/10 stars
Oddly I had never heard of her or her company before this book was recommended. Not the best example of a book on this topic. A bit too out there spiritual for my liking near the end.

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